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Readers' Stats
For JADE Magazine, it's all about our readers. We try to create a dialog with our readers in order to gauge what works best content-wise. We also have an online survey to learn more about our readers. What we found from the survey is that JADE Magazine does succeed in reaching its target audience of young professional English-speaking Asian women worldwide. In addition, based on numerous e-mails, JADE Magazine readers also include Asian teens, non-Asian women and men. All of our readers help in some way to shape the development of JADE Magazine. See below for a more detailed break-down. ------------------------------------------------- Age group 53% = 20 to 29 years old 20% = 17 to 19 years old 14% = 30 to 39 years old 13% others ------------------------------------------------- Marital status 87% = single 12% = married 1% = divorced ------------------------------------------------- Gender 85% = female 15% = male ------------------------------------------------- Where they are from 77% are in the U.S. 23% are outside of U.S. ------------------------------------------------- Education level 39% Bachelors Degree 29% Some College 20% High School 7% Masters Degree 5% Doctorate ------------------------------------------------- Ethnicity/Family 1% Burmese 1% Cambodian 38% Chinese 6% Filipino 1% Hmong 3% Indian 1% Indonesian 7% Japanese 13% Korean 1% Laotian 1% Malay 3% Pakistani 3% Singaporean 1% Sri Lankan 6% Taiwanese 2% Thai 5% Vietnamese 7% Other mixed with non-Asian ------------------------------------------------- Household Income 39% = $70K to $99K 19% = $50K to $69K 15% = $29 to $39K 14% = $40K to $49K 8% = $21K to 28K 5% = $10K to $20K All data is based on our online * * S U R V E Y * * |
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